Internet marketing, advertising and e-commerce is like setting up your shop in the World Wide Web and doing business with about eleven hundred million prospective customers. Online marketing depends on effective advertising that involves innovative thinking, out of the box strategies and zero deviation execution. Online advertising strategy relies on new age advertising that is light years ahead of the traditional advertising modes.

Traditional Advertising, which one can find in conventional media like newspapers, radio and television, is simple in its way of dealing with the advertiser and the audience. The advertiser is to pay astronomical amounts for a few column centimeters of print area or a few seconds of air time. The audience, in turn, has to pay their price by accepting irritating commercial breaks in his favorite soap opera or loss of information due to the loss of newsprint area.

Traditional Marketing relies on shotgun approach - one message for all. So, the golf enthusiast is bombarded with Beethoven details, and a millionaire gets repeatedly told about secured credit cards with bad credit history. The result – you waste your precious advertising money, and the consumer gets irritated as she gets irrelevant offers. Now, move over to the World Wide Web.

The net is the world’s largest storehouse of information, and if you can leverage the net for getting more traffic there is no stopping you, or your business. However, you cannot expect to get better business by throwing flash ads and pop-ups in the face of the visitor as it is like being pestered by postcard sellers when you go to visit a beautiful exotic sea beach.

Internet Marketing, advertising and sales strategies are different from this traditional mode of advertising as it hardly presents the advertisements in an obtrusive or irritating way. If you are an entrepreneur and thinking about increasing business you have to respect the visitor’s right to surf for information without nagging him.

To increase traffic to your site, stick to some proven methods like search engine optimization, pay per click, contextual advertising and paid inclusion. You can also set up a community that will help sell your products.

Search Engine Optimization is a well known strategy of Internet marketing and advertising. Search engines like Yahoo, Google, AltaVista, HotBot and Mamma work in similar ways. When you submit your web site to their scrutiny, they send little programs called spiders to your site. These clever spiders can collect information about the content in your site.

Search engines have their own algorithm to process the data collected by these spiders and list your site in the result page if it is found to be relevant. The user clicks on the hyperlink that leads to your site, and you pay for every such click. You can also put an ad on the homepage of a search engine.You see, this way you do not need to spend too much for advertising, and still get the maximum reach to prospective buyers.

If your site is truly relevant to the users and has good and craftily written articles in it, be sure to find it at the top of the chart within months, and then you can reap the fruit of Internet marketing and advertising.