Introduction
As you may know, most people now spend more instance reading their emails than they do surfing the web. Email is digit of the most powerful mediums that you crapper ingest to talk to visitors, customers and prospects.

In this article I module discuss 15 prizewinning practices that you crapper ingest routine in your telecommunicate marketing activities. Used sagely and consistently, there’s no doubt you’ll wager an increased response from your subscribers — whether it be for more feedback, more product/seminar registrations, or even more orders.

1. Avoiding the Spam Filters
The majority of super Internet service providers now ingest rigorous telecommunicate protection mechanisms to trap unsolicited telecommunicate before it gets into their customers inboxes. Spam filters generally “rank” each telecommunicate by a number of different criteria, and, if that telecommunicate rates above a certain level (such as 10 telecommunicate points), then it is flagged as telecommunicate and deleted.

To attain sure your emails don’t intend flagged as telecommunicate — and deleted before they even intend to your subscribers — avoid using words such as ‘Free’, ‘$$$’, ‘Save’, ‘Discount’, etc in both the subject line and the content of your email.

2. Maximizing Click-Thru Rates (CTR)
Both web pages and emails crapper contain a lot of text and graphics, and this sometimes makes it harder to intend your subscribers to action a certain task, such as clicking on a unification to wager your primary offers.

Numerous research papers tell us that the majority of Internet users respond better to a plain, bold, chromatic text unification — such as this — as opposed to a banner or button. So, if you’re going to allow links in your emails, attain sure they are bold, chromatic and underlined. This module mean that more subscribers click through, meaning more conversions/sales for you.

3. The Power of Personalization
If you were standing in a crowded mall, which of these would intend your attention: “HEY, YOU!” or “HEY ARUN” (assuming your name is Arun). The power of personalization crapper and should be used in your emails. In-fact, by only starting your telecommunicate with “Hi [subscriber_name]” instead of the boring “Hi there”, you crapper process both your reading and click-thru rates by up to 650%. Why? Put simply, it’s because your subscribers feel like they already have a relationship with you as you’ve addressed them by their first name.

4. One-Click Unsubscription
If you want to grow your mailing list, then there are 2 things that you absolutely must have: a double opt-in process, and a hurried way to unsubscribe. In some countries, it’s actually mandatory by law that every telecommunicate has an unsubscribe unification in it. The unsubscribe unification should take the recipient directly to a page where they are then removed — courteously — from your mailing list.

5. Signup Confirmation
Don’t intend accused of spamming — always, and I mean always ingest a double opt-in confirmation process. Double opt-in means that after your visitor initially enters their telecommunicate address to subscribe to your list, you should then send them a “confirmation” email. This telecommunicate should contain a primary unification back to your email-marketing program, which module then verify that this visitor did indeed sign up to your mailing list.

6. Tuesday / weekday = Increased Response
Studies conducted by online research analysts have shown that the prizewinning life to action a mail-out to your itemize are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.

On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We’ve actually experimented with this, and received the prizewinning results by sending discover emails at around 2-3pm (American Pacific Time) on a Wednesday.

7. Repeat Email Communication
An auto responder is an telecommunicate that is scheduled to be sent at a certain instance interval after someone subscribes to your mailing list. Auto responders are a great way to automatically follow up with your subscribers or provide them with more information on your products/services.

For example, if you provide a liberated newsletter, you could falsehood 3 auto responders for new subscribers: the first is sent 1 distance after they subscribe. It contains a thank you message and a unification to intend 10% off your newly released eBook.

The second is sent 24 hours after they subscribe, telling them about your community message boards, and the third is sent 72 hours after they subscribe, in which you crapper offer them a primary deal on becoming a paid member of your site.

Auto responders help your subscribers physique trust in both your company and your brand, and this crapper help attain it easier when trying to close sales in the future.

8. Consistency is the Key
If you’re running a account or regular telecommunicate publication, attain sure you keep the look and feel conformable from issue to issue. By keeping the look and feel consistent, you help to maintain and alter your sort and your image to your subscribers, which again module attain it easier to close sales when you requirement to.

Create a template for your account and whenever you requirement to create a new issue, ingest that template as the basis for each issue.

9. On Time, Every Time
When sending a regular telecommunicate to your subscribers, always attain sure that it’s sent on the same day, at the same time. For example, every weekday at 3pm. Your subscribers module come to “expect” your telecommunicate to arrive in their inbox on the same day at the same instance every week, meaning that they want to read your content and are generally more receptive to any primary offers or promotions you may include.

10. The Half-a-Second Subject Line
When your telecommunicate arrives in your subscriber’s inbox, you generally have about half a second to catch their attention with the subject line of your email. After this, they module either delete your telecommunicate or cut it. In your subject line, try and specify a benefit that the client crapper expect by reading your email. For example, instead of using ‘OurSite Newsletter Issue #1′, ingest ‘OurSite Newsletter: 10 Tips for Financial Freedom’.

11. The Free Bonus Hook-In
Free is overused these days, especially on the Internet. However, if you’re looking to grow your client list, then create or source a product of value to your visitors (such as an eBook or discount coupon) and offer it to them for liberated when they signup for your newsletter.

To attain sure they don’t only identify any telecommunicate address into your subscription form, falsehood an auto responder to send them the liberated bonus 1 distance after they subscribe to your newsletter.

12. The Preview Pane
Popular telecommunicate clients such as MS Outlook show a advertisement of an telecommunicate when it’s selected in your inbox. Always have some engrossing content at the rattling top of your email, as this is the conception that module show in the advertisement window of your subscribers telecommunicate program. If it’s engrossing enough, then your client module open your telecommunicate and move on reading.

13. Link-Click Testing
When creating marketing emails, try using different text for both content and links. Also try re-positioning images such as logos and buttons. After sending about 3 different emails, compare the click-thru stats and wager which digit worked best. Now, when you requirement to send marketing emails in the future, you undergo that you module be sending the right mix of content and images that module attract the most click-thrus, and ultimately the most sales.

14. Email-Based Learning
Add value to your website, physique trust in your visitors, found your credibility and collect more subscriptions to your mailing itemize by setting up an email-based learning course. To do this, only create a series of auto responders (for example, 5) containing unique content. Then, schedule the first digit to be sent after 24 hours, the second after 48 hours, etc.

15. Always Sign on the Dotted Line
Always allow a mode at the bottom of your emails, as it’s digit of the easiest ways to attract more reciprocation to your website. This mode should allow your personal details, your company details, and an unsubscribe link. You crapper ingest your mode to unification back to your website, and even to another products. Here’s a sample signature.